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Digital Marketing Executive - 60% Social Media 40% Generalist focus

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Role Title
: Digital Marketing Executive - 60% Social Media 40% Generalist focus
Reports to Role (Title)
: None
Location
: Pune
Scope
: 

We're seeking an enthusiastic Marketing Executive to primarily manage our social media presence while assisting with broader digital marketing activities. 

Primary Responsibilities: Social Media Management 60%

  • Social Media Strategy & Execution 

    • Manage daily posting and engagement across LinkedIn, Twitter, and other relevant platforms 
    • Create engaging social media content including graphics using pre-set templates 
    • Monitor and respond to comments, messages, and community interactions 
    • Track social media metrics and provide weekly performance reports 
    • Grow follower base and engagement rates across all platforms 

 

  • Content Creation for Social Channels 

    • Design visually appealing posts using tools like Canva 
    • Write compelling captions that drive engagement and brand awareness 
    • Create social media content calendars and schedule posts using automation tools 
    • Develop platform-specific content strategies for different audiences 
    • Take ownership of industry communities & nurture regularly

Secondary Responsibilities: Digital Marketing Support 40%

  • SEO & Content Optimization 

    • Assist with keyword research and SEO optimization 
    • Support Answer Engine Optimization (AEO) / AI SEO strategies 
    • Help optimize website content and blog posts for search engines 
    • Support content performance analysis and reporting Content Strategy Support 
    • Assist in developing annual/quarterly/monthly calendars 
    • Help create blog posts, email content, and marketing materials 
    • Use AI tools for content creation and optimization 
    • Support webinar promotion and event marketing activities 

  • Marketing Functions Assistance 

    • Support HubSpot and other marketing automation platforms 
    • Assist with email campaign setup and monitoring 
    • Create landing pages, microsites using no-code platforms and work on conversion rate optimization 
    • Support campaign performance tracking and analysis 

Required Qualifications

Experience & Skills 

    • Marketing Experience: 1-2 years in digital marketing, social media, or related field 
    • Social Media Proficiency: Strong understanding of major social platforms (LinkedIn, Twitter, Facebook, Instagram) 
    • Content Creation: Basic graphic design skills and familiarity with design tools (Canva)
    • Writing Skills: Good written communication with ability to create engaging social media content
    • Tech Savvy: Comfortable with marketing tools and platforms 
    • Analytics Mindset: Interest in tracking metrics and understanding performance data 
    • Agency background preferred

    Educational Background 

      • Bachelor's/master's degree in marketing, Communications, Business, or related field 

      • Relevant certifications in digital marketing or social media management (preferred)

      Personal Qualities 

        • Growth-Oriented: Strong desire to expand marketing expertise 
        • Creative Thinking: Ability to generate fresh content ideas and engaging posts 
        • Detail-Oriented: Careful attention to brand consistency and content quality 
        • Self-Motivated: Can work independently while seeking guidance when needed 
        • Collaborative: Works well with team members and external partners 
        • Adaptable: Comfortable with changing priorities and expanding skill set

      ACF GHS Report