On August 29, 2024, Indonesia’s National Agency of Drug and Food Control (BPOM) released a draft amendment to the Regulation Concerning Cosmetic Labeling, Promotion, and Advertising for public consultation which ended on 2 September 2024. The draft amendment includes business obligations and supervision requirements for the labeling, promotion and advertising of cosmetics.  

Draft to Revoke Existing Cosmetic Labeling and Advertising Regulations 

The draft regulation by BPOM is intended to replace several existing regulations related to cosmetic labeling, promotion, and advertising. Specifically, it will revoke the following regulations once enacted: 

• BPOM Regulation No. 30 of 2020 on Technical Requirements for Cosmetic Labeling. 

• BPOM Regulation No. 32 of 2021 on Cosmetic Advertising Supervision. 

• BPOM Regulation No. 12 of 2023 on Supervision of Cosmetic Manufacturing and Distribution, particularly the sections related to cosmetic labeling and advertising, as well as the supervision of labeling for refillable cosmetics. 

This regulation will take effect on the day of its promulgation. This Agency Regulation will be promulgated by the person in charge by publishing it in the Republic of Indonesia's State Gazette to ensure that everyone is aware of it. 

Comprehensive Labeling Requirements  

The amendment sets out detailed requirements for product labeling, including the following information:  

• Product name  

• Usage  

• Composition  

• Country of origin  

• Full name and address of the Notification Number Owner  

• Batch number  

• Size, content, or net weight  

• Expiration date  

• Notification number  

• 2D barcode  

• Warning and/or caution  

• Benefits or uses   

In addition businesses may include a halal label on the packaging, provided they own the product’s notification number.  

Clear Guidelines for Refillable Cosmetics  

The draft also addresses   

refillable cosmetics, which are cosmetics that are repackaged in containers according to consumer requests made at cosmetic refill facilities. The labeling for refillable cosmetics must include at least the following information:   

• Product name  

• Notification number  

• Name and address of the cosmetic refill facility  

• Batch number  

• Refill date and expiration date  

Promotion and Advertising Rules  

Advertising is a promotion in the form of a communication message regarding cosmetics and/or refillable cosmetics and/or cosmetics and/or refill cosmetics brands to the target audience, in the form of images, writing, sound, audiovisual or other forms delivered by various means for marketing and/or trade of cosmetics and/or refill cosmetics.  

Promotion and advertising may only be carried out for cosmetics that have obtained a distribution permit in the form of a notification from the Head of the Agency. Promotional and advertising publications must be in accordance with the data and information contained in the notifications and comply with advertising ethics.  

On July 15, 2024, the Indonesian Halal Product Assurance Agency (BPJPH) of the Ministry of Religion (Kemenag) launched the Overseas Halal Certificate Registration (RSHLN) service. The menu is available at https://ptsp.halal.go.id/.

Import Procedure for Foreign Halal Products

The RSHLN registration service is part of Law Number 33 of 2014, which mandates halal certification for products entering, circulating, and trading in Indonesian territory. It allows foreign halal products imported into Indonesia to be halal-certified without having to apply for a certificate. The certificate must be registered by the BPJPH before distribution in Indonesia. Government Regulation (PP) Number 39 of 2021 also requires halal certificates for raw materials, additives, auxiliary ingredients, and slaughter products.

Documentation Required for RSHLN Registration:

• Application Letter

• Letter of appointment from the company in the applicant's place of origin permitting registration of foreign halal certificates

• Business Licence Number (NIB) of the importer or official representative in Indonesia.

• A copy of the foreign halal certificate must be legalized by the Indonesian representative overseas and signed by an authorized authority for import into Indonesia.

• If the LHLN is in a member country of the Apostille Convention, only an Apostille certificate document is necessary.

• List of items to be imported into Indonesia, with harmonization system code number.

• Confirmation that all provided documents are correct and valid.

Registration process for RSHLN

• The process for RSHLN through the Halal Information System (Sihalal) involves creating an account, filling in applicant data, verifying the application documents, submitting additional documents, making a payment, and publishing the RSHLN Registration Number.

• If the verification results are not met, additional documents and original documents are required.

• If payment is made, an invoice is issued and a payment receipt letter is issued.

• The process ends with the issuance of the RSHLN Registration Number issued.

The halal.go.id page contains all the technical details required for the successful implementation of RSHLN registration.