Email and Marketing Automation Executive
| Role Title | : | Email and Marketing Automation Executive |
| Location | : | Pune |
| Scope | : | Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing. |
Job Description:
Location: Pune (On-site)
Job Type: Full time
Experience: 2 years
Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.
Key Responsibilities:
Email Marketing Planning & Execution:
- Develop comprehensive email marketing campaign plans aligned with business objectives
- Create and execute multi-touch email campaigns for lead generation and nurturing
- Design email sequences for different buyer journey stages and customer segments
- Manage email calendars across 5-6 simultaneous brands, manage newsletters
- A/B test subject lines, content, send times, and campaign elements
- Build email templates & landing pages
- Create emails content using AI
Marketing Automation & Workflows:
- Build and optimize complex automation workflows in HubSpot and other platforms
- Create behavioral trigger campaigns
- Set up drip campaigns, welcome series, and re-engagement sequences
- Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution
- Implement progressive profiling and dynamic content strategies
Database Management & Segmentation:
- Manage email databases and ensure data hygiene across systems
- Create sophisticated audience segments based on demographics, behavior, and engagement
- Implement list growth strategies and lead magnet campaigns
- Maintain compliance with GDPR, CAN-SPAM, and other email regulations
- Monitor deliverability rates and manage sender reputation
- Automate outbound marketing efforts
Performance Analytics & Optimization:
- Track and analyze email performance metrics (open rates, CTR, conversion rates)
- Identify optimization opportunities and implement continuous improvements
- Monitor automation performance and troubleshoot workflow issues
Integration & Technical Management:
- Integrate email platforms with CRM systems, landing pages, and analytics tools
- Manage technical aspects of email setup (SPF, DKIM, DMARC records)
- Coordinate with web developers for landing page integration
Strategy & Execution:
- Implement email marketing best practices
- Ideation with managers for email marketing initiatives
- Campaign ownership
Required Qualifications:
Experience & Skills:
- 2+ years of hands-on experience in email marketing and marketing automation
- Proficiency in HubSpot Marketing Hub and other marketing platforms is must
- Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.)
- Proven track record of improving email performance metrics and ROI
- Experience managing B2B email campaigns
Technical Competencies:
- Advanced knowledge of marketing automation platforms and workflows
- HTML/CSS skills for email template & landing page customization
- Experience with A/B testing methodologies and statistical analysis
- Understanding of CRM and lead management processes
Analytical & Strategic Skills:
- Strong analytical mindset with ability to interpret campaign data
- Experience with lead scoring, segmentation, and behavioral targeting
- Knowledge of email deliverability best practices and compliance requirements
- Strategic thinking for long-term campaign planning and optimization
- Open to learn & adapt new tools & technologies quickly
- Understanding of inbound and outbound email marketing strategies
Preferred Qualifications:
Certifications:
- HubSpot Email Marketing Certification (required)
- HubSpot Marketing Hub Software
- Additional email marketing or automation platform certifications
Industry Experience:
- Agency environment experience is an add-on
- Knowledge of B2B sales cycles and lead nurturing
- Experience with event marketing and webinar promotion campaigns
Advanced Skills:
- Experience with advanced personalization and dynamic content
- Familiarity with sales enablement and lead handoff processes
- Experience with international email marketing and compliance
Global Product Compliance (GPC) specializes in Global Regulatory Compliance Solutions across sectors
globally. SSS Europe, a familiar name in chemical regulatory and compliance services now formally belongs
under the umbrella of GPC Holding Sweden.
Since 2008, we have emerged as one of the leading names among Global Regulatory Compliance Service
Providers with Representation services in Europe, Asia and Middle East for respective chemical
regulations.
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