Digital Marketing Executive - 60% Social Media 40% Generalist focus
| Role Title | : | Digital Marketing Executive - 60% Social Media 40% Generalist focus |
| Location | : | Pune |
| Scope | : | We're seeking an enthusiastic Marketing Executive to primarily manage our social media presence while assisting with broader digital marketing activities. |
Primary Responsibilities: Social Media Management 60%
Social Media Strategy & Execution
- Manage daily posting and engagement across LinkedIn, Twitter, and other relevant platforms
- Create engaging social media content including graphics using pre-set templates
- Monitor and respond to comments, messages, and community interactions
- Track social media metrics and provide weekly performance reports
- Grow follower base and engagement rates across all platforms
Content Creation for Social Channels
- Design visually appealing posts using tools like Canva
- Write compelling captions that drive engagement and brand awareness
- Create social media content calendars and schedule posts using automation tools
- Develop platform-specific content strategies for different audiences
- Take ownership of industry communities & nurture regularly
Secondary Responsibilities: Digital Marketing Support 40%
SEO & Content Optimization
- Assist with keyword research and SEO optimization
- Support Answer Engine Optimization (AEO) / AI SEO strategies
- Help optimize website content and blog posts for search engines
- Support content performance analysis and reporting Content Strategy Support
- Assist in developing annual/quarterly/monthly calendars
- Help create blog posts, email content, and marketing materials
- Use AI tools for content creation and optimization
- Support webinar promotion and event marketing activities
Marketing Functions Assistance
- Support HubSpot and other marketing automation platforms
- Assist with email campaign setup and monitoring
- Create landing pages, microsites using no-code platforms and work on conversion rate optimization
- Support campaign performance tracking and analysis
Required Qualifications
Experience & Skills
- Marketing Experience: 1-2 years in digital marketing, social media, or related field
- Social Media Proficiency: Strong understanding of major social platforms (LinkedIn, Twitter, Facebook, Instagram)
- Content Creation: Basic graphic design skills and familiarity with design tools (Canva)
- Writing Skills: Good written communication with ability to create engaging social media content
- Tech Savvy: Comfortable with marketing tools and platforms
- Analytics Mindset: Interest in tracking metrics and understanding performance data
- Agency background preferred
Educational Background
- Bachelor's/master's degree in marketing, Communications, Business, or related field
- Relevant certifications in digital marketing or social media management (preferred)
Personal Qualities
- Growth-Oriented: Strong desire to expand marketing expertise
- Creative Thinking: Ability to generate fresh content ideas and engaging posts
- Detail-Oriented: Careful attention to brand consistency and content quality
- Self-Motivated: Can work independently while seeking guidance when needed
- Collaborative: Works well with team members and external partners
- Adaptable: Comfortable with changing priorities and expanding skill set
Global Product Compliance (GPC) specializes in Global Regulatory Compliance Solutions across sectors
globally. SSS Europe, a familiar name in chemical regulatory and compliance services now formally belongs
under the umbrella of GPC Holding Sweden.
Since 2008, we have emerged as one of the leading names among Global Regulatory Compliance Service
Providers with Representation services in Europe, Asia and Middle East for respective chemical
regulations.
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