Email and Marketing Automation Executive
Role Title
: Email and Marketing Automation Executive
Reports to Role (Title)
: None
Location
: Pune
Scope
:
Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.
Job Description:
Location: Pune (On-site)
Job Type: Full time
Experience: 2 years
Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.
Key Responsibilities:
Email Marketing Planning & Execution:
- Develop comprehensive email marketing campaign plans aligned with business objectives
- Create and execute multi-touch email campaigns for lead generation and nurturing
- Design email sequences for different buyer journey stages and customer segments
- Manage email calendars across 5-6 simultaneous brands, manage newsletters
- A/B test subject lines, content, send times, and campaign elements
- Build email templates & landing pages
- Create emails content using AI
Marketing Automation & Workflows:
- Build and optimize complex automation workflows in HubSpot and other platforms
- Create behavioral trigger campaigns
- Set up drip campaigns, welcome series, and re-engagement sequences
- Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution
- Implement progressive profiling and dynamic content strategies
Database Management & Segmentation:
- Manage email databases and ensure data hygiene across systems
- Create sophisticated audience segments based on demographics, behavior, and engagement
- Implement list growth strategies and lead magnet campaigns
- Maintain compliance with GDPR, CAN-SPAM, and other email regulations
- Monitor deliverability rates and manage sender reputation
- Automate outbound marketing efforts
Performance Analytics & Optimization:
- Track and analyze email performance metrics (open rates, CTR, conversion rates)
- Identify optimization opportunities and implement continuous improvements
- Monitor automation performance and troubleshoot workflow issues
Integration & Technical Management:
- Integrate email platforms with CRM systems, landing pages, and analytics tools
- Manage technical aspects of email setup (SPF, DKIM, DMARC records)
- Coordinate with web developers for landing page integration
Strategy & Execution:
- Implement email marketing best practices
- Ideation with managers for email marketing initiatives
- Campaign ownership
Required Qualifications:
Experience & Skills:
- 2+ years of hands-on experience in email marketing and marketing automation
- Proficiency in HubSpot Marketing Hub and other marketing platforms is must
- Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.)
- Proven track record of improving email performance metrics and ROI
- Experience managing B2B email campaigns
Technical Competencies:
- Advanced knowledge of marketing automation platforms and workflows
- HTML/CSS skills for email template & landing page customization
- Experience with A/B testing methodologies and statistical analysis
- Understanding of CRM and lead management processes
Analytical & Strategic Skills:
- Strong analytical mindset with ability to interpret campaign data
- Experience with lead scoring, segmentation, and behavioral targeting
- Knowledge of email deliverability best practices and compliance requirements
- Strategic thinking for long-term campaign planning and optimization
- Open to learn & adapt new tools & technologies quickly
- Understanding of inbound and outbound email marketing strategies
Preferred Qualifications:
Certifications:
- HubSpot Email Marketing Certification (required)
- HubSpot Marketing Hub Software
- Additional email marketing or automation platform certifications
Industry Experience:
- Agency environment experience is an add-on
- Knowledge of B2B sales cycles and lead nurturing
- Experience with event marketing and webinar promotion campaigns
Advanced Skills:
- Experience with advanced personalization and dynamic content
- Familiarity with sales enablement and lead handoff processes
- Experience with international email marketing and compliance