EU PPWR & Digital Product Passport: Preparing for the Next Generation of Product and Packaging Compliance

About the webinar

The European Union is accelerating its transition toward a more circular, sustainable, and digitally connected economy. Two important developments shaping this transition are the Packaging and Packaging Waste Regulation (PPWR) and the emerging Digital Product Passport (DPP) framework.

The PPWR introduces new and increasingly stringent requirements for packaging placed on the EU market, covering areas such as recyclability, recycled content, packaging minimization, reuse and refill, labeling, substances of concern, and producer responsibilities. At the same time, the Digital Product Passport is becoming a central element of the EU's sustainable product policy, designed to make key information about products, materials, sustainability, and compliance accessible throughout the value chain.

For manufacturers, importers, exporters, brand owners, and other economic operators, these developments will require greater coordination between regulatory compliance, sustainability, packaging, product data, and supply-chain management.

This webinar will provide an overview of the EU PPWR and Digital Product Passport framework, explain the key requirements and implementation timelines, and discuss how companies can begin preparing their products, packaging, data systems, and supply chains for upcoming obligations.

Key Points of Discussion

• Understanding the EU PPWR: Overview of the Packaging and Packaging Waste Regulation and its implications for companies placing packaging and packaged products on the EU market.
• Key PPWR Requirements and Deadlines: Explore requirements related to packaging recyclability, recycled content, packaging minimization, reuse and refill, labeling, substances of concern, and other upcoming compliance obligations.
• Introduction to the Digital Product Passport: Understand what the DPP is, why the EU is introducing it, and how it fits within the broader Ecodesign for Sustainable Products Regulation and EU Circular Economy objectives.
• What Information Will a DPP Contain? Examine the types of product, material, sustainability, traceability, and compliance information that may need to be made digitally accessible throughout the value chain.
• Data, Traceability, and Supply-Chain Readiness: Understand the growing importance of reliable product and material data and how companies can prepare internal systems and supplier information for future digital compliance requirements.
• Impact on Manufacturers, Importers, and Brand Owners: Explore how the evolving requirements may affect companies manufacturing, importing, distributing, or selling products and packaging within the European Union.
• Connecting Packaging and Product Sustainability Requirements: Understand how PPWR, the Digital Product Passport, and wider EU sustainability initiatives are changing the way companies manage product and packaging compliance.
• Preparing for Compliance: Learn practical steps organizations can take now to identify applicable obligations, assess data gaps, engage suppliers, and develop a roadmap for upcoming EU requirements.

Why Attend?

• Understand the latest EU PPWR requirements and implementation timelines
• Gain clarity on the developing Digital Product Passport framework
• Identify how upcoming requirements could affect your products, packaging, and supply chains
• Understand future expectations for product data, traceability, recyclability, and sustainability information
• Prepare your organization for upcoming EU product and packaging compliance obligations
• Gain practical insights into building an effective compliance and data-readiness strategy

This webinar is particularly relevant for manufacturers, importers, exporters, brand owners, packaging professionals, regulatory affairs teams, sustainability professionals, product compliance teams, supply-chain managers, and companies placing products on the EU market.